PORTUGAL. THE MAN RELEASES NEW MUSIC VIDEO FOR “TIDAL WAVE”
SELF-PROCLAIMED “LORDS OF PORTLAND” DROP SIXTH CREATIVE COLLABORATION WITH GLOBAL CREATIVE AGENCY WIEDEN+KENNEDY
WATCH “TIDAL WAVE” HERE
October 15, 2018. Portland, Oregon– Grammy award winning rockers Portugal. The Man, who recently won awards for both Album of the Year & Artist of the Year at the Oregon Music Hall of Fame, have released the new music video for their latest single, “Tidal Wave,” from their Gold certified eighth studio album, WOODSTOCK. The video is an impressive claymation sensation created in collaboration with creative agency Wieden+Kennedy.
The use of claymation counteracts the upbeat tempo of the song, making it possible for the band members to become gradually more and more distorted as the song progresses. The work of renowned British animator Lee Hardcastle and his “claymation that’s not for children,” lends a distinctly dark, but humorous vibe to the video.
“Being advertising creatives who sit in dark offices all day, we tend to be pretty jealous of good looking, talented rock stars who tour the world to adoring fans,” explains Wieden+Kennedy Art Director Helen Rhodes. “So when we were asked to create the music video for Portugal. The Man’s ‘Tidal Wave’ track we thought, let’s make them into hideous mutant creations of their former selves. Unsurprisingly, they weren’t up for months of painful reconstructive surgery, so we did it in claymation instead. [Copywriter] Nick Morrissey and I had the loose structure for the video, but the fucked up factor was really turned up to 11 when we got the warped mind of animator Lee Hardcastle on board. He’s a one man claymation band of delightful craziness and we couldn’t be prouder of the music video baby he has birthed unto the world.”
This is W+K’s sixth music video for Portugal. The Man, who earlier this year help launch the band’s eighth full-length studio album, WOODSTOCK, and created the videos for hit singles like Rich Friends, Live In The Moment and their multi-platinum, Grammy-winning single Feel It Still. Beyond videos, the collaboration has also included everything from designing shirts for their late-night appearances; to custom strains of marijuana designed to be smoked while listening to the album; and projected graphics for concerts and festivals.
Band member Zach Carothers had this to say about the latest collaboration, “We’ve been working with Wieden on music videos, custom pot strains, stage graphics, cartoon bunghole reunions and all sorts of funny, creative shit for the last two years. Every time they come at us with something it blows us away.”
Seconds front man John Gourley, “W+K always makes weird shit for us, but this one borders on unacceptable. I don’t dance with my butt out like that. That’s messed up.”
Catch Portugal. The Man, who on tour in Anchorage, Alaska on October 26 & 27.
For additional news and information, please visit PORTUGALTHEMAN.COM and ATLANTICRECORDS.COM.
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